Publishers and platforms are in a constant tug-of-war (GOOGL, FB)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. In the race to goose traffic to their sites, publishers often seem to run from one third-party distributor to another, only to find the rules of engagement and potential rewards in a continuous state of flux.See the rest of the story at Business Insider See Also: Santander uses blockchain for international transfe...